by David | Jun 28, 2022 | B2B, Rakonto for enterprises
Brand storytelling is the future of marketing because it connects businesses with their customers on a much deeper level. Storytelling allows firms to share the story behind their brand, why it exists, and why this matters in a way that resonates with customers. This...
by David | Jun 27, 2022 | B2B, B2C, Rakonto for enterprises, Rakonto for people
Homebuyers are always looking for a good story. After all, a house is much more than just four walls and a roof – it’s a place to create memories. As a real estate agent, you have the opportunity to spin a great yarn about the properties you represent. By...
by David | Jun 20, 2022 | B2B, Rakonto for enterprises
Corporate storytelling, or business storytelling, is the strategic and purposeful use of story techniques within an organization to achieve specific business goals. Corporate storytelling can be used to engage employees, customers, and other key stakeholders; to...
by David | Jun 17, 2022 | B2C, Rakonto for people
In every culture, storytelling is an integral part of how traditions and history are passed down from generation to generation. Storytelling plays a significant role in our lives by shaping our cultural identity and helping us to understand the world around us. As...
by David | Jun 14, 2022 | B2B, Rakonto for enterprises
Donors want to feel like they’re making a difference in the world. And one of the best ways to make them feel that way is through storytelling. Nonprofits can use stories to show donors how their money is being used to demonstrate the impact of their...