Five ways storytelling can increase employee efficiency

Jul 20, 2022 | B2B, Rakonto for enterprises

It’s no secret that employees are the backbone of any successful business. They are the ones who make things happen and contribute to a company’s growth and success. However, research shows that there is a widespread lack of engagement among employees. For example, Gallup’s research indicates that 70% of US employees are not engaged or actively disengaged from work.

One way to overcome this challenge is by using storytelling! A story about the company’s history, struggles, values, and goals is easier for employees to digest and remember than any PowerPoint data presentation.

This will give them something to believe in and increase their productivity at work because they feel a greater sense of purpose and want to be part of the company’s wider story. In this article, we will look at five ways that storytelling can increase employee efficiency:

Build a sense of culture and community.


When you share stories about your company’s history, values, and goals, you are helping to cultivate a sense of culture and community among your employees, giving them a sense of belonging and making them feel like they are part of something larger.

As a result, they will be more likely to be engaged and invested in their work. A good example of a powerful way to engage employees is T-Mobile’s CEO John Legere, who is known for his high-energy and entertaining speeches.

Increase transparency and trust.


When you are open and honest about your company’s story, you are increasing transparency and building trust with your employees. This is important because trust is essential for a healthy working relationship.

According to the Edelman Trust Barometer, trust is the number one factor that influences employee engagement. When employees feel they can trust their leaders, they are more likely to be engaged and motivated to do their best work.

Boost morale and motivation.


Sharing stories about your company’s journey and how far it has come can be a great way to boost morale and motivation among your employees.

It can help them see the bigger picture and understand how their individual efforts contribute to the overall success of the company. This can inspire them to work harder and be more productive.

Enhance communication and collaboration.


Telling stories can also be a great way to enhance communication and collaboration among employees. When people share their personal experiences, they are more likely to build rapport and trust with one another.

This can lead to better communication and collaboration because employees will feel comfortable sharing ideas and working together towards a common goal.

Encourage creativity and innovation.


Encouraging employees to be creative and innovative is essential for any business that wants to stay ahead of the competition. And one way to do this is by using storytelling to spark their imaginations.

When you share stories about times when your company overcame challenges or achieved something great, you are inspiring employees to think outside the box and come up with new ideas.



Storytelling is a powerful tool that can be used to engage and motivate employees. By sharing stories about the company’s history, values, and goals, you can help to create a sense of culture and community among your employees.


This will make them more likely to be invested in their work and dedicated to their job. If you want to improve engagement and motivation in your workplace, start sharing some stories!

The Subconscious Effect of Stories and Why They Make Us Human

There are many theories as to why humans tell stories.  Some say that it is a way to make sense of the world and understand our place in it. Others say that it is a way to connect with others, share our experiences and build relationships.  Whatever the reason, there...

The Power of Storytelling in Advertising

As business owners, we are always looking for ways to improve our advertising and marketing efforts.  After all, effective advertising is key to driving sales and growing our businesses. And one of the most powerful tools we have at our disposal is storytelling....

6 Ways to Use Storytelling to Create Compelling Real Estate Content

Storytelling is not something found in just books and movies, stories are all around us every day. In fact, some of the most successful people in the world are master storytellers, such as Oprah Winfrey, Tony Robbins, and Steve Jobs. The reason why we love stories so...

How To Use Storytelling In Your Retail Business

Stories are a powerful way to connect with your customers and create an emotional connection with your brand.  In retail, storytelling can be used to create an immersive customer experience, build brand loyalty, and ultimately drive sales. There are many ways to use...

The Power of Storytelling in Higher Education

It is no secret that stories have the power to captivate and engage us. They can transport us to different worlds, introduce us to new characters and experiences, and make the abstract concrete. It should come as no surprise then that stories can also be used...

5 Tips To Use Storytelling For a Successful Crowdfunding Campaign

​ Anyone who has ever tried to fundraise knows it's not always easy to get people to part with their hard-earned cash, and even more so when it comes to crowdfunding, where individuals are asked to contribute money to a cause or project without receiving any ROI. So...

Storytelling: A Powerful Teaching Tool

We all know that stories are a powerful way to communicate. They've been used throughout history to convey important messages, teach moral lessons, and share cultural traditions. But did you know that stories can also be a valuable teaching tool? That's right! Stories...

Storytelling In Human Resources

Human resources professionals play a vital role in organizations, yet the impact of their work is not always effectively communicated to the wider company. This can lead to misalignment, a lack of appreciation for HR’s contributions, and a failure to understand the...

Connecting Parents In Prison With Their Children Through Storytelling

When a parent is sent to prison, the unintended victims of their crimes are often their own children. Kids of incarcerated parents are at higher risk for mental health and development issues, including depression, anxiety, and behavioral problems. Children with...

5 Storytelling Tips for Grandparents

​ Even though many grandparents enjoy passing on stories to their grandchildren, they may not always know how to go about it in a way that will capture a child's attention and interest. With a lifetime's worth of tales to tell and knowledge worth sharing, it is...

Images from Unsplash